“If I take care of my character, my reputation will take care of itself.”-D.L. MoodyAs a small business branding consultant, one aspect of the art and science of branding that has often threatened to derail many of my clients before we even got started was, believe it or not, the term itself: branding.It’s a term that turns off many businesses and intimidates them-especially smaller organizations and nonprofits-because it seems to suggest the marketing mumbo jumbo of corporate giants or deep-pocketed institutions with strong marketplace equity.But regardless of the size of your business, in your daily work-whether you’re aware of it or not-you are either growing the reputation of your business or chipping away at it. That’s because everything you do-everything you say, the way in which you say it, the messages and images that are expressed in your marketing and communications, the way you answer the phone, the words on your business card, the manner in which you resolve a problem for a customer (or don’t)-either define your organization’s character or perpetuate its fuzziness.That’s branding.So I took it as a challenge then, to develop a new metaphor for branding-one that I could use to describe the principles of branding without using the word branding itself-a concept and construct that I could use in my work with small business clients. I call it Shadowcasting.The Shadowcasting AnalogyShadowcasting in the business world uses the same components that make shadows in the physical world. Let’s look at each element and how they collectively build the metaphor that will help you grow your reputation-and grow your business.The Sun (the light source) is your core market. Imagine that your customers and supporters are your primary light source. The intensity of their radiance will depend on the depth of your relationship with them and the relevance your offerings present to them. These are your customers, subscribers, clients, supporters, shareholders, donors, or members. Through their engagement with your business-their satisfaction, participation, affiliation, and word-of-mouth-your core market collectively illuminates your character.The tree (the object) is the character of your organization-its reality. Picture a tree with roots, a trunk, branches, and leaves. Just as a strong, healthy tree is upright and stable, so are strong, healthy businesses. They have character, vision, personality, and longevity. The tree represents the tangible attributes of your business-your employees, your offerings, products or services, assets, board members, your headquarters building, programs, your marketing materials, advertising, and all its other real and touchable traits.Your goal is to have a “solid” business rather than a “transparent” one. When people speak of someone’s character as being transparent, they usually mean that you can “see right through them.” A transparent character is not desirable in the world of Shadowcasting, because a transparent object does not cast a shadow. A solid character, however, creates and reinforces the prospect’s impression of your business and its core values-what it stands for. With a deep-rooted, respectable, and credible character, Shadowcasting will play an influential role in your company’s ability to attract, engage, and retain lifelong customers and to drive loyalty, foster trust, and cultivate relationships in the pursuit of revenue…and profits.Your light source illuminates your company’s character and casts a shadow onto the ground (the marketplace) for prospects to see and to experience. This is the perception the public holds of your organization. It may look like a slightly softer, somewhat vague image of your business, but your shadow-your reputation-is not your business. It’s just a projection or proxy of how your customers see you and how their influence will permit others to see you. While you might not have direct control over how your customers affect your reputation, you do have the power to make changes and adjustments to your character and develop positive relationships with your core market to ultimately manage how the marketplace perceives your reputation.Your character-and the resulting shadow it casts of your reputation into the marketplace-identifies and differentiates your business in the minds of your potential customers. It also helps you stand out from competitors who may look similar on the surface of the marketplace.”If the tree is straight it need not fear casting a crooked shadow.”-Chinese ProverbShadowcasting Law #1: Even a sapling casts a shadowYou do not have to be a redwood or a towering oak to cast a shadow. Even a sapling-heck, even a blade of grass-casts a shadow. Whether your business is big or small, Shadowcasting is a practice you must engage in for survival and growth.Don’t buy into the deceit that Shadowcasting is only for big multinational companies. It’s for every business. That’s because whether you have one customer or one million, your business is still subject to the laws of shadow science. Your core market-of one or one million-will illuminate your character and cast a shadow of your character into the marketplace for others to see. So the question isn’t, Will your company cast a shadow? it’s, Will your company cast an accurate representation of your true character?Shadowcasting Law #2: Without a light source, we would not have shadowsA business without customers isn’t a business. It’s a hobby. As you know, a light source is one of the three components that must exist in order to create a shadow. Without your core market-your loyal customers and supporters-supplying the sunlight, your reputation cannot be known in the marketplace (except through “artificial light”-marketing and advertising). You are dependent on your core market to illuminate your character and “show” others-prospects and potential supporters-your virtue and your value. That’s why you want to always portray a solid character-one that casts a strong, accurate, and focused shadow.Think of it this way: If your customers are behind you, your shadow will be seen in front of you. When that happens, your reputation will precede you.Shadowcasting Law #3: Obscuring your light source will make an ambiguous shadow-or even eliminate itMuddled messages, confusing images, schizophrenic voice and tone. These and other common marketing mistakes can block or obscure the illumination of your core markets and thwart Shadowcasting. Focused light casts a more clearly defined shadow. And so do focused businesses.If low, dark clouds are obscuring the sunlight of your core market from shining on your character and casting your reputation into the marketplace, you could have a focus problem. Focus starts with discovering what your business does well-really well-and different from the competition. Then, determine how you will make this competency a unique, compelling, and relevant point of differentiation.Shadowcasting Law #4: A solid object casts a more clear and defined shadowThe heart and soul of character is integrity-the opposite of hypocrisy-and it means your business is solid through and through. Integrity comes from the Latin word for soundness. A transparent object or character cannot cast a meaningful shadow.The marketing chief of a client once related a story to me about meeting an old friend in a restaurant. When the friend asked the marketing chief where he was working, he told him the name of the business. Then came the million-dollar question: “What do they do there?” asked the friend. The marketing chief stuttered and stammered in an attempt to get some momentum behind his explanation, and then he took a good fifteen minutes to explain everything the business did and stood for.Because it was about “everything” and appeared to serve “everybody,” it was a hypocritical business. It lacked a clearly definable character. It was, in a sense, transparent. Shine as they might, this company’s core market could not cast an accurate shadow of the business’s reputation into the marketplace. The result? Lost market share, poor business results, a declining loyalty, and ultimately confused and bewildered customers.If your organizational character is well positioned, believable, relevant, and radically differentiated, your core market will cast a reliable and accurate proxy of your character-your reputation-far into the marketplace for others to see and experience.Shadowcasting Law #5: In a forest, many of the shadows look the sameLike shadows in a forest, many businesses look the same; their offerings, their taglines, their characters. If you were to look at their shadows only-their reputations-and not the actual character of a business, how would you judge them? If businesses can suffer from sameness, imagine relying only on their reputations alone to help you evaluate which business to patronize.That’s where differentiation comes in. In a forest full of elm trees it really helps to be a broad, sweeping pine. But even being a little different will not push your business into the Shadowcasting zone. That’s where radical differentiation can really help distinguish one shadow from the next.Understand what your business does well-really well-and different from your competition. This is often referred to as your core competency. Now, how do you make this competency a unique, compelling, and relevant point of differentiation?That’s the only way you’ll stand out in a forest of sameness.Ultimately, Shadowcasting is about building your company’s credibility in the marketplace. It’s your reputation that will do that…or won’t.

Have you ever noticed that all of the Old Navy commercials on television all have the same look and feel? How about the mailers that you receive from Staples, Office Max or Best Buy? They’ll feature different products each week, but have you ever noticed how consistent their look is from week to week? Is this an accident or just a company being cheap? Neither.Big companies know the power of establishing a consistent, recognizable brand image. Now you probably don’t have a business the same size of a Best Buy – doesn’t matter, you’ll still reap the benefits of keeping your business image and brand consistent. Whether it’s a television commercial, web blog, direct mail campaign, etc., there are inherent benefits in keeping your business image consistent. I’ve found four main hurdles that typically keep a company from keeping a brand consistent:The company isn’t comfortable or confident in the brand – they might not like itThe company elected to buy a quick, inexpensive brand with the idea of adding on later. Instead of making the initial investment in a professional brand, the company is in constant update mode. The company is attempting to create the brand from in-house people (perhaps the owner her/himself or an inexperienced designer), who haven’t studied how to create a strong, consistent business brand The company jumps from one designer to another, which can cause rifts in their brand consistency Advertising agencies would like you to believe that you have to keep your advertising, your marketing message and your image up-to-date, fresh and always looking different, “Never run the same ad twice”. Bogus. Did you know that it often takes your ad or marketing material at least 3 views or impressions by a prospect before she/he even pays attention to it? So you don’t need to radically change your advertising every time you run an ad. Admittedly, there are clear-cut instances that require you need to change things up, but businesses as a whole have often been duped into thinking that they have to change their marketing, advertising and brand image almost as much as they change their pants. Not true.
So how can you capitalize on this? You first need a good brand – hire a professional to do this for you. A unique effective business brand is the catalysis that starts everything off. Make sure all of your marketing is capitalizing on your brand, and that you’re establishing a consistent and cohesive business image. An experienced marketer/designer can do this for you. Once you’ve invested in and established a unique, professional business brand that’s working for you, here are the benefits you can expect to reap (this is what having a consistent brand can do for you):You’ll receive your future projects much faster. The initial design always takes the longest. You should be amazed at how fast a designer can turn your projects around if she/he has designed a professional brand image for you.It’s more cost effective. The designer won’t have to reinvent the wheel in coming up with a totally new look and feel, so it will take less labor hours. When you work with an experienced designer, she/he will build the cost savings right in, and you’ll see your costs going down. Credibility through consistency. Prospects can sometimes experience apprehension in working with a company that can’t seem to pick a direction with their image – they often get confused and assume the company can’t make up their mind. Conversely, consistency leads prospects to conclude that the company is confident, stable and yes, credible.  With all of the distractions out there, it will take a few times of people seeing your consistent brand before it sinks in (called impressions). On average, you’ll need to make at least 3 consistent brand impressions on a prospect before she/he recognizes your brand and takes notice. Staying the course and being consistent will eventually lead to having a recognized, familiar brand image.An interesting phenomenon happens: prospects feel that if they’ve seen something enough, if it’s being advertised enough it must be good. I know it sounds crazy, but it’s true. What Happens if You Don’t have Consistency with Your Business Brand, Advertising and Marketing?You lose credibility You appear undecided and confused to prospectsProspects think you can’t make your mind up, look unstable You look like you haven’t been in business very longThe Bottom Line if You’re a Business Owner:Building a solid, recognizable brand doesn’t happen overnight.You’ve heard the phrase, “Garbage in, garbage out” – the rule applies here. To get everything you can out of your brand, make sure that a professional designer creates it.Realize that having a professional brand designed is an investment, not an expense: Jeffrey Fox writes in “Marketing Superstar”, “Brand names are intellectual assets, often more valuable than tangible assets…Treat great brand names like great paintings; great brands are priceless. Make sure your designer knows the power of the building a consistent brand across your marketing. As a quick rule of thumb, gather all of your materials and line them up on a table. Are the consistent and cohesive? Watch for signs that indicate a change is needed. The way to know this is to have your finger on the marketing pulse of your industry. Most all businesses do make shifts in their brand or marketing over time, you may want to as well. If this isn’t your area of specialty, hire a marketing expert to work with you.

You’ve ever wondered why coca-cola is selling more than Pepsi? Even though in test Pepsi have shown to be picked most by it’s taste?You guessed it, branding.If you’re running an online business it’s vital for you to brand yourself. If you are into affiliate marketing and want to make it big. Don’t just send people away through the affiliate link, capture their information in an autoresponder.If you are making a blog, don’t just call it something be sure to stamp it with your name and your business name as often as possible without ruining it of cause.How do you brand yourself effective you might think. Well there’s loads of ways, I’ll list a few of them for you:o Post on forumso Write articleso Be social on networking websiteso Make a product with your name ono Make a report and give it away freeAnd so on and so on.As you can see there’s loads of ways, the more money and time you’ve got, the more effectively can you brand you and your business.Let’s take a look into the information marketing world, who are the ones doing this most successfully?That’s right, it’s the so called gurus, they spend most their time doing seminars. A lot of their products are made by ghostwriters so they can spend more time branding themselves. They have people to optimize their websites, they have people to get traffic to their site, they do JVs, they do seminars, and they do what you probably aren’t doing half as much. Why? Because they got the time, and money to do it.People buy from them because they already “know” them. They aren’t gurus because they sell quality products, they are gurus because their name is a “brand”. They just put their name on a product and the product is far more valuable than exactly the same product but with another person name on it.You see the power of branding? Then you should also see why this is vital for your business. Wouldn’t it be awesome if you simply could put your name on some report or ebook and it would automatically sell?I know I’d sure would love to have that kind of power.

In many cases business plans are very important but so much of the time it’s a plan to try to convince someone else that you know what you are doing with your business like banks, investors, partners, etc. Now it’s true that a well written business plan can also be a major benefit to your success as well if done right. It can guide you and keep you on track and can be the vehicle to get you were you want to be especially with so many outside forces now days that bombard you. A plan can be extremely important to your success especially when you look at the statistics that says 51% of small businesses fail sometime during their first 5 years.

So why make a business plan? I want to show you a totally different kind of business plan. What if you made a business plan that focused only on what you want for your life? You have dreams about what you would like your lifestyle to be, right? Why not make a business plan that could give you those dreams? What would your business look like if it gave you exactly what you want in life. What kind of salary would your business need to give you? Why not build a business plan around that? Decide how much salary you would need to support your dreams and then build a business plan that would show exactly how your business could give you that. Wouldn’t it be better to have your business work for you instead of the other way around?

Did you ever stop and think what a unique position you’re in as a business owner? I don’t know of any other way you can have as much control over your success than owning a business. When you work for someone else, you are totally at their mercy as to what your future may be like. It doesn’t matter whether it is a private business you work for or a large corporation. Your future is in their hands. The only thing that might qualify other than owning a business would be to inherit or win a lot of money that would give you everything you want in life.

So, why make a business plan the normal way when you could first make one that could give you what you want in life? Have you ever thought about doing a plan like that? Would you know how? Would you have the time to do it?

Well if you don’t or not sure, let’s at least see what’s involved.

Here are the steps you would need to take.

First, you would need to know all your current business numbers. This will be the basis for the plan. You’re going to need to know:

1. What your current average monthly sales are
2. What your current average monthly material cost is
3. What your current average monthly labor cost is
4. What your current average monthly fixed expenses are
5. What your current average monthly variable expenses are
6. What your average number of transactions per customer per month are
7. What your average dollar sale per transaction is
8. What your average monthly profit is
9. What your average monthly profit margin is
10. And what % capacity your business is at right now

Second, decide what you want your salary to be

Third, determine how many years in the future you want to plan for

Fourth, you will need to know:

1. What % is your material cost of sales?
2. What % is your labor cost of sales?
3. And what % is your variable expense of sales?

Why do you need to know these percentages? As your sales increases or decreases, your material cost, labor cost, and variable expenses will track accordingly. They will track very close to the same % as your current business. As an example, let’s say your current sales is averaging $100,000 per month and your material cost is averaging $20,000 per month. That’s 20% of your sales ($20,000 ÷ $100,000 = 20%). So, what would your material cost be if your sales were averaging $200,000 per month? It would still be 20% but it would be 20% of $200,000 or $40,000. So with these percentages, you can project your material, labor and variable expenses. See how it works?

But your fixed expenses don’t do this. They remain the same no matter what sales does. That’s why it’s call fixed. These are expenses like rent, taxes, utilities, phone, salaries, insurance, etc. A lot of business owners never consider this. They just lump all their expenses together. But you could never make an accurate plan if you combine all your expenses together. If you project your sales higher and want to know what your expenses will be, you have to separate your fixed and variable.

So, thinking about this principle, let me ask you a question. If your sales grew 10% and nothing else changed, would your profit margin be higher, the same, or less? Profit margin is % of profit against sales

If you said the profit margin would be higher, then you are right. Why would your profit be higher? If you said because of the fixed expenses, you would be right. Your material cost, labor cost, and variable expenses would have gone up 10% but your fixed expenses would have remained the same. You brought in more revenue because of more sales and you spent 10 % more on material, labor, and variable expense to cover the extra sales, but you didn’t spend any more on your fixed expenses. So, less overall expenses, would give you higher profit margin. Make sense?

So, let’s see how we would make a business plan that would show exactly how your business could give you the salary you want.

First you would determine what you would like your salary to be. You’ve dreamed about having a nice income to support your dreams I’m sure. Let’s say right now you only make what your profit is giving you which might not be much. So let’s say the first year, next year, you would love to have a consistent monthly salary of $4,000 a month, every month. And every year you would like to be able to increase it so that after 10 years it would be at $10,000 per month. And let’s say you would like to grow your business 10% each year.

So, what would your business look like over the next 10 years to give you that?

Could you build a plan that would show exactly how your business could do that?

It would show what your sales, fixed expenses, material cost, labor cost, and variable expenses would need to be. It should also show you how many customers you would need and would show you what your profit and profit margins would be each year.

All it takes is your current business numbers as we listed earlier and you can make a business plan as many years out as you like.

Now, in addition, when you know the average number of transactions per customer and you know your average dollar sale per transaction, you can also project how many customers you would need over those 10 years as well. This would tell you everything about what your business would need to do to give you the salary you want.

So, wouldn’t it be nice to see what a plan like this would look like? Could you do it? It might not be as tough as you might think.

There is no doubt it would take some time and would require a lot of calculations, but when you understand these principles and know how to put it together, you could probably do it. What do you think? Have you ever thought about doing a plan like this? It’s actually kind of in reverse. You decide what you want and let your business give you that.

Now assuming you did do this and it looked reasonable to you, how would you go about making it happen? What approach would you use? This could be a little harder. Well let me show you something. It might be easier than you think.

Did you know there are 7 ways to increase profit in business? If we decided to grow our business, most likely the first thing we would think about would be to add more customers. Adding customers will increase sales and as we seen above can increase profit as well, but it might not be the most effective way to increase profit. Take a look at these and see which ones you think could work for you. Would it be to:

1. Add more customers?
2. Increase your transactions per customer?
3. Increase your average dollar sale per transaction?
4. Decrease your fixed expenses?
5. Decrease your variable expenses?
6. Decrease your material cost?
7. Or decrease your labor cost?

What’s more important, sales or profit? Profit is what generates your salary. You could actually make more profit with less sales. Less sales could actually be less work. The most important thing for a business is to make money. That’s profit. Now some might say, I don’t care so much about making a lot of money. I like the freedom of owning a business. Well that is probably true, but if you don’t watch your profit, you might lose that freedom.

It’s always amazed me how most businesses, even very large ones, talk about how much their sales are. You hear comments like, that’s a $10,000,000 company. But what’s a $10,000,000 company if it has no profit. Now I do admit that 2% net profit of $10,000,000 is a lot bigger than 2% of $1,000,000 but most likely the large one carries a lot more headaches too.

Maybe it would be much better to have focused on profit than sales. What if profit had been the focus instead of sales. What if this could have been the result?

$10,000,000 x 2% = $200,000 profit
$1,000,000 x 25% = $250,000 profit

So when using one or more of these 7 ways to increase profit, the first one (adding more customers) might be the one you want to focus on last. It’s probably more expensive

Now, if you had your plan completed and it showed what your business needed to do over the next 10 years to give you the salary and profit you wanted, the next thought would be how do I make it happen. Well the best way would be to take it one year at a time. Concentrate on next year first and then choose one or more of 2 through 7 to work on before trying to add customers.

As an example, let’s say your current average number of transactions per month per customer is 3.0. Which says on average each customer does business with you 3 times each month. You could calculate how much more profit you would get if you could increase it to 3.5. And I can tell you that would probably be enough to meet your plan. And if that did generate enough profit, all you would have to do is maintain everything else; sales, expenses, labor, average dollar sale, etc, and then just figure out how you could increase your transactions from 3.0 to 3.5. Maybe it could be with some type of promotion that would get customers to come in more often.

Once you chose which one or more of the 7 you want to use and calculate exactly how much impact they have on meeting your plan, you would now have a definite approach on how to make your plan work.

It seems simple. At that’s what it’s all about. It’s about how to make your plan work the easiest and smartest way you can eliminating all the guesswork or trial and error methods. Want to increase your profit? This is a good way to do it.

So, you see, once you decide which of the 7 ways you’re going to do, then the only thing left for you to do is figure out how to make the one or ones you have chosen work.

No doubt there would be a lot work to do to do a plan like this. You would need to figure out how to put it all together, do all the calculations, do a lot of what if’s, etc.. And I’m sure one of the biggest things would be, would you actually take the time to do something like this or even have the time to do it? You could pay someone to do it but that would probably cost you a lot. Plus if you did that, most likely it would require a lot of back and forth work to get it just like you wanted it which would be even more expensive. But even then, would you spend the money to do it?

There is a better way. If you would like to develop a nice plan like this for yourself and give yourself a good shot at making your life better, then find a planning software that does it all for you.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.